Madman is a highly vertically integrated and technically advanced company. Alongside our rights management, sales, marketing and distribution operation, Madman also operates its own DVD production and design studio, as well as a leading commercial printing operation and DVD assembly facility.

Madman Interactive

Recognising the potential for the DVD medium and having a strong technically minded team, in August 2000 a new division called Madman Interactive was created to design and author DVDs. Since this time, Madman Interactive has produced over 1500 commercial release DVDs, has won several industry awards and has become the most prolific DVD production studio in Australia.

Madman Interactive services have been utilised by local major and independent distributors including Paramount, Fox, DEJ, Palace, Imagine, Umbrella and more.

Madman's skilled production division creates all packaging, advertising, TV commercials, catalogues, posters and other promotional and point of sale items to support the sales and distribution activities of the company.

In addition, Madman Interactive has made and released several of its own productions and regularly works with local filmmakers in production of DVD extras.

Our IT team has developed a sophisticated intranet to manage product data and production processes internally, along with a highly functional web presence, supporting thriving on-line fan communities and staying abreast of on-line content delivery technologies.

Madman Printing

Madman Printing (privately owned and not part of the Funtastic Group) was formed in 2003 in order to provide the high quality packaging required to differentiate Madman product in a competitive DVD market. Madman Printing has since become an industry leader in releasing collectable box sets and other innovative product packaging, as well as providing its services to numerous third party clients.

In addition to printing, Madman has recently set up a DVD assembly facility capable of packaging around 6 million DVDs per year. Madman's decision to invest into DVD assembly was based on savings in cost, warehouse space and better management of input components and "just in time" fulfillment processes.

Madman's Distribution Facilities

Madman's distribution operation, serves to distribute our DVD and video products into rental and retail channels nationally. It provides 4,500 square metres of warehouse, long span shelving, bulk pallet storage and motorised conveyor systems to ensure rapid and efficient flow through our operation, from arrival of manufactured stock to dispatch. Enterprise Resource Planning software manages and tracks inventory utilising computer location systems, while RF handheld scanning devices operated by our warehouse staff ensure accuracy of dispatched orders.

Madman also offers its distribution services to several other smaller independent companies, including Via Vision, Aztec International and Starz Home Entertainment.

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