In 1960, Cuban photographer Alberto “Korda” Díaz captured a photo of Ernesto “Che” Guevara during a mass funeral. History conspired to enable this dynamic portrait to explode on the world scene in 1968 throughout Europe and Latin America, when it became an international symbol of protest and dissent. In the last decade, with the establishment of the Internet, the image has once again traveled the globe in many forms. From protest to commerce, it is constantly transformed and reinvented. It is considered to be the most reproduced image in the history of photography.
Why and how did this photograph become so important?
Chevolution is a film about a photograph. It explores how the Che image traveled from Korda’s studio in Havana to the streets of Europe and beyond. We investigate how this portrait with its enigmatic gaze became a symbol for countless visions for change.
DVD Special Features
Theatrical trailer
Release Information
Release Date: 17/02/2010 Languages: Spanish, English Genre:Documentary Subtitles: English subtitles Runtime: 86.0 mins Format: DVD, Region 4 (PAL) Catalogue:
AF020
Quotes
"CHEVOLUTION is a remarkable documentary, fully polished, accessible and absolutely assured in its execution." SCREENJABBER.COM
"Like the ubiquitous image that it celebrates, this documentary says many things about history, culture and ideology, without ever seeming anything less than clear and compelling." CHANNEL 4 FILM
"An intriguing premise." VARIETY
"Thorough and absorbing." THE TIMES
"Fascinating biography of an image, showing how an artist's work can take on a life of its own... This slick chronicle of the commodification of Che’s gaze is a triumph..." EMPIRE
"a reflection on the human condition prompting examination of what may ultimately be unanswerable questions. Chew on that the next time you see a Che Guevara t-shirt." ZOOM-IN.COM
"The quintessential postmodern icon signifying anything to anyone and everything to everyone." Michael Casey, author of 'Che's Afterlife: The Legacy of an Image'
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